• Marketing Campaigns Development, Data Platform Products

    Location US-MA-Cambridge
  • Overview

    As a key member of the marketing team, you will lead the corporate marketing function and be responsible for planning and executing high impact, highly creative corporate marketing programs that support our go-to-market strategy for our data platform products (InterSystems IRIS, Cache, and Ensemble).

     

    The ideal candidate will blend strategic thinking with outstanding execution, and be hands-on building and executing marketing campaigns. This position requires daily communication with sales, customers, prospects, partners, and the global field marketing organization. Strong communication skills, an analytical mindset, and strategic creativity are required attributes.

    Responsibilities

    • Creation, execution, and maintenance of the data platform products corporate marketing plan in close collaboration with product marketing and the global field marketing execution teams
    • Devise demand generation strategy and support field level demand generation initiatives targeting partners and B2B prospects; and working with existing and prospective partners to target B2B prospects
    • Proactive creation, execution, and management of multi-touch campaigns, strategies, nurture flows, and engagement programs, and initiatives to promote the brand’s positioning in the marketplace
    • Build and manage awareness programs leveraging multiple channels
    • Identification and management of events including conferences, trade shows, seminars, and corporate events
    • Close collaboration with product marketing regarding strategy, targets, content, messaging, and positioning
    • Management and maintenance of corporate marketing content, library and assets
    • Creation and reporting of KPIs, reports, dashboards and metrics to measure and monitor impact of initiatives
    • Management of budget, including tracking spending-to-plan
    • Management of vendors and agencies

    Qualifications

    • At least 5-7 years in a marketing programs role in an enterprise B2B software company, preferably in the big data, data management, or analytics markets
    • Experience marketing to partner channels, and co-marketing with partners targeting B2B prospects and customers
    • Experience working collaboratively with global field marketing teams
    • Small company mindset with big company experience
    • Proven ability to work independently and in team environments
    • Balance of strategic vision and tactical execution
    • High degree of creativity, flexibility, energy and enthusiasm
    • Adept at managing multiple projects and deadlines
    • Excellent planning, organizational and project management skills
    • Experience interacting with customers, prospects, agencies, analysts and staff in high profile, business critical situations
    • Proven ability to establish goals and set clear expectations, prioritize activities, and follow through with timely execution in a fluid, cross functional team environment
    • Excellent written and verbal communication skills
    • Detail-oriented and analytical nature, metric driven behavior
    • Innovative, self-starter work ethic

    Education and Training

    • Bachelors Degree in Marketing, Business or other related area required; MBA desirable

    About InterSystems

    InterSystems is the engine behind the world’s most important applications. In healthcare, finance, government, and other sectors where lives and livelihoods are at stake, InterSystems is the power behind what mattersTM. Founded in 1978, InterSystems is a privately held company headquartered in Cambridge, Massachusetts (USA), with offices worldwide, and its software products are used daily by millions of people in more than 80 countries.


    About the InterSystems Marketing Department
     
    Marketing works strategically with Business Units and Sales to manage relationships, win new business and retain existing clients. Marketing also provides strategic planning and communications counsel for key corporate initiatives, as well as tactical and creative support for areas throughout the organization. Broadly, Marketing is responsible for all corporate messaging and communications management.

    Come innovate with us

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