Marketing Program Manager

US-MA-Cambridge

Overview

As Marketing Programs Manager, you will be responsible for the creation and management of marketing programs from concept to completion.  Activity includes creative campaign management of web-based and social marketing, direct mail, tradeshows, email and webcasts, search, etc., and management of all tasks related to these activities.

Responsibilities

  • Manage and execute high quality marketing programs to aid in the growth and expansion of InterSystems products across horizontal and vertical markets, with the primary focus on the healthcare vertical.
  • Develop and execute multi-touch campaigns, strategies, nurture flows, and engagement programs. Develop reports and dashboards to exhibit impact of campaigns.
  • Manage targeted marketing programs across complex audience segmentation.
  • Offer creative concepts for review and approval. Review and edit internal and external marketing pieces including ads, brochures, direct mail, newsletters, website and other marketing materials.
  • Design and develop reports that track marketing campaign effectiveness, web traffic, industry trends, and various types of quantifiable information.
  • Manage the implementation of Corporate and local direct mail campaigns. Assist with pulling relevant data from CRM system as needed.
  • Coordinate updates to the website. Provide material, input and feedback for web content; Provide feedback as to effectiveness of web-based marketing.
  • Create and execute pre-and-post event marketing programs that utilize tradeshows, round-tables and webinars as the call-to-action for demand generation.
  • Gather internal and external customer information needed for media relations projects such as placed articles and press releases.
  • Support channel partners with frequent updates about promotional activities, providing appropriate marketing materials and responding to requests.
  • Work with and monitor the work of the local marketing agencies as requested and ensure that goals are being achieved to the agreed quality standards within the agreed budgets
  • Other duties as set out by Director of Marketing

Qualifications

  • 7 or more years of marketing experience relating to the above responsibilities
  • Experience in software/high tech industries, and/or healthcare vertical
  • Experience with Salesforce.com and marketing automation tools (e.g. Marketo and Pardot)
  • Ability to add value to the creative process, and bring ideas through to completion
  • Ability to work in a team environment with Sales, Business Development, and Product Management
  • Agency experience a plus
  • Strong verbal, written and project management skills
  • Excellent presentation and interpersonal skills
  • Detail-oriented, with the ability to manage multiple tasks and meet deadlines
  • Strong initiative, proactive and willing to take ownership of projects from start to finish
  • Adaptable and eager to learn and assume new responsibilities

Education and Training

  • Bachelor's Degree (minimum), MBA a plus

 

About the InterSystems Marketing Department

 

Marketing works strategically with Business Units and Sales to manage relationships, win new business and retain existing clients. Marketing also provides strategic planning and communications counsel for key corporate initiatives, as well as tactical and creative support for areas throughout the organization. Broadly, Marketing is responsible for all corporate messaging and communications management.

About InterSystems

InterSystems provides the information engines that power some of the world’s most important applications. In healthcare, finance, government, and other sectors where lives and livelihoods are at stake, InterSystems has been a strategic technology provider since 1978. InterSystems is a privately held company headquartered in Cambridge, Massachusetts (USA), with offices worldwide, and its software products are used daily by millions of people in more than 100 countries. For more information about InterSystems, the Cache database, Ensemble, HealthShare, TrakCare and more, please visit intersystems.com

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