Digital Marketing Coordinator

AE-Dubai

Overview

InterSystems is seeking to hire a Marketing Coordinator to be a key member of its Middle East regional Marketing team, based in Dubai, reporting to the Regional Marketing Manager.

The successful candidate will be a dynamic marketing professional whose focus will be on digital marketing activities that support customers and help accelerate the growth of InterSystems’ business in the region.

Specialist area:  Digital Marketing and Marketing Automation

The successful candidate must have a solid understanding of digital marketing concepts and experience in email marketing, social media marketing, online advertising, website development and analytical reporting.

They will be responsible for maintaining marketing automation tools, CRM data quality, and reporting to support all regional marketing campaigns.  They will maintain InterSystems websites for the region to support campaigns and brand consistency, creating landing pages and content as needed.  They will also assist with the general marketing activities to generate new business opportunities and support the customer community as needed according to management plans and priorities agreed with their manager.

Responsibilities

  • Work with all regional departments, especially the local sales and global marketing teams, to enhance market awareness, interest, and demand for InterSystems and their products
  • Coordinate and run the digital marketing campaigns and social media plans in the region that are business focused
  • Maintain and manage the CRM service (Salesforce), ensuring continuous data quality, and driving best practice
  • Coordinate and run digital marketing communications programs using the marketing automation tool (Pardot), with analytics and reports for insight and to drive success of agreed business goals
  • Contribute to and run the integrated, best-practice marketing campaigns that create and nurture opportunities;
  • Provide web support for the regional websites (WordPress), creating and executing SEO strategies that drive organic traffic and incoming prospect enquiries
  • Assist with the development and tracking of target audience segmentation that contributes to consistent engagement for campaigns, and future campaign planning
  • Assist as needed with the other marketing activities, including: conference sponsorship; participation in, and promotion of, industry and InterSystems conferences and exhibitions

Qualifications

  • Minimum of 2 years’ experience in similar digital marketing role in a high tech, healthcare, agencies or B2B environment
  • Minimum 1 year experience using Salesforce CRM or similar
  • Minimum 1 year experience using Pardotmarketing automation or similar
  • Experience of web and analytical tools, preferably WordPress
  • Experience in marketing a ‘technology’ product or a healthcare related service would be a plus
  • Motivated, self-sufficient professional with great attention to detail
  • Team player with positive, constructive attitude
  • Excellent verbal and written communication skills (preferably Arabic speaker)
  • Good organisational skills
  • Willing to continuously learn and develop new skills, and keep up-to-date with key market

Education and Training

  • University degree in a relevant subject such as marketing, business or communications, or equivalent experience in a similar role

About InterSystems

InterSystems is the engine behind the world's most important applications in healthcare, business and government. Everything we build is designed to drive better decisions, actions, and outcomes for the people who stake their lives and livelihoods on our technology. We are guided by the IRIS principle—that software should be interoperable, reliable, intuitive, and scalable.

Our data platform and connected care solutions have received global industry recognition including the Challenger position in the Gartner Magic Quadrant and Best in KLAS awards from KLAS Research, among other honors. InterSystems is privately held – enabling us to devote all our attention to our customers.

Come innovate with us

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