• Product Marketing, TrakCare

    Location US-MA-Cambridge
  • Overview

    InterSystems empowers care providers and connects care communities around the world through comprehensive health information. This senior marketing leader will guide and direct global marketing for TrakCare, the world’s most proven EMR. As an individual contributor within the Healthcare Market Strategy team, you will work closely with product teams in Cambridge, MA, and Sydney, Australia, TrakCare and International Sales leadership, Corporate Marketing, and regional teams across the world. You will drive product positioning, messaging, and customer initiatives to help continue TrakCare’s record of success.

    Responsibilities

    • Direct international market research and leverage market insights to develop and evaluate marketing plans
    • Working with the healthcare market strategy team and regional teams, assess the competitive environment and develop global and regional product positioning, messages, content, and programs
    • Collaborate with regional teams to develop customer references, document ROI, and promote adoption.
    • In conjunction with regional teams, work with customers and business partners to tell their stories effectively to both their own customers and to our prospects.
    • Partner with corporate and regional marketing, analyst relations, and sales teams to drive new business, promote thought leadership, enhance market awareness, and foster customer success.

    Qualifications

    • Bachelor’s degree or equivalent; master’s degree preferred
    • 10+ years of diverse health IT marketing experience with a track record of measurable results. Ideally experience will include work with one or more EHR or EMR systems.
    • Must have international experience; experience marketing to non-US government or regional buying entities is a plus.
    • Skilled at working with healthcare C-level executives, clinicians, technologists, industry analysts, and policy makers
    • Domain knowledge of global healthcare delivery, policy issues, IT best practices, and EHR market trends, and the ability to translate those concepts into market messages and business use cases.
    • Excellent presentation and writing skills
    • Flexibility to travel internationally approximately 50%, and to work with remote teams around the world

    About InterSystems

    InterSystems is the engine behind the world’s most important applications. In healthcare, finance, government, and other sectors where lives and livelihoods are at stake, InterSystems is the power behind what matters (TM). Founded in 1978, InterSystems is a privately held company headquartered in Cambridge, Massachusetts (USA), with offices worldwide, and its software products are used daily by millions of people in more than 80 countries.

    Come innovate with us

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