• Sales Application Specialist

    Location UK-UK Wide
  • Overview

    The Sales Application Specialist will be required to support the sales and marketing process of TrakCare products (EMR/HIS) in the UK and Europe to ensure increased sales revenue. 


    The Sales Application Specialist will be required to work alongside all levels of the procurement team and end-users within the customer’s site during the Trakcare pre-sales process. 


    The Sales Application Specialist will be required to communicate with the technical team to ensure they fully comprehend the capabilities of the application and can demonstrate the features and benefits. 


    The Sales Application Specialist will be required to work with the implementation team to ensure that the functionality demonstrated and responded as available in the Output Based Specifications to customers are implemented.


    For more information on TrakCare please visit the following link:    http://www.intersystems.com/trakcare/index.html.






    Reports to:                  


      Director of Bids, UK and Ireland 

    Staff Responsibility:  



    Internal Contacts:       


      Staff at all levels within the company 

    External Contacts: 

    This role will require interaction with the customer procurement team and end-users.


    To Support Sales personnel in all sales activities to increase sales revenue 

    • Undertaking sales visits
    • Participating in contract meetings


    To Increase product awareness and product capabilities with both prospective and current customers through the development and execution of a marketing plan

    • Organising conferences
    • Attending conferences
    • Engaging prospects to demonstrate and explain Trakcare functionality


    To progress client interest to the next stage of the sales process 

    • Arranging site visits for potential customers
    • Preparing site for the visitor’s requirements
    • Being present at the site visit


    To collate market information

    • Keeping up to date with NHS and independent provider requirements
    • Maintaining a working knowledge of NHS IT standards and strategies


    To co-ordinate and assist with answering Output Based Specifications

    • Completing the Output based specification
    • Creating and maintaining a database of answers related to Output Based Specification questions.


    To carry out sales application demonstrations

    • Demonstrating TrakCare and embedded applications software to prospective clients
    • Ensuring all information for producing a quality presentation is acquired.
    • Formulating and executing a comprehensive plan for presentation.
    • Providing detailed and coherent responses to user’s questions about Trakcare while they are a live audience and providing follow-up when needed.


    Develop and maintain relationships with partners to support the bid/sales process

    • Help with the preparation of Sales Demonstrations
    • Completing response documents
    • Advising on the products ability to meet contract obligations.


    Functionality feedback and development

    • Give feedback from customers and prospects on requirements for requests for change and new functionality
    • Liaising with development to ensure the development plan meets the needs for hospital workflows and legislative requirements.


    • Assessing training needs of new sales staff and training staff on the product.



    • 5+ years experience in a comparable pre-sales role for a healthcare IT competitor or associated organization.
    • A strong comprehension of software and applications combined with an interested and analytical approach to technology.
    • A high level of skill using MS Office (particularly PowerPoint, Word, and Excel)
    • Proficient and confident in the demonstration of software applications
    • Prior experience writing and organizing bid responses
    • Available for out of office hours work and willing to travel 50% of time (primarily within the UK)

    Education and Training

    • Certification / Diploma / Degree in life sciences subject or equivalent
    • Clinical qualification and experience practicing in a hospital environment is a plus


    Interpersonal Skills:

    • Experienced in customer focused sales and support.
    • Proven ability to lead and deliver results as required within specific time frames.
    • Excellent presentation and communication skills
    • Ability to conduct training and develop training materials
    • Ability to work within a team in a cross cultural environment
    • Keen to learn new technologies and new applications
    • A self-starter with the ability to adjust quickly to changing priorities

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