• Marketing Specialist

    Location BE-Vilvoorde
  • Overview

    The Marketing Specialist will work with the local BeNeLux marketing and sales teams to support all company business units. The role will develop and implement quality campaigns to increase sales revenues and meet key business targets within the context of the corporate and local marketing plans.

     

    The role will also include general marketing activities to support the business objectives as needed for campaign and brand consistency.  In addition, the Marketing Specialist should create and execute activities to recruit new (Application) Partners by engaging with Innovators and Developers, thereby driving our Data Platform business.  He / She should also to increase our market profile and reach in the Healthcare markets to extend InterSystems’ business inside and outside of hospitals and laboratories.

     

    This role is key to delivering effective marketing communications to improve demand generation and nurturing, supporting the company’s local and international goals in Belgium, the Netherlands and Luxembourg.

    Responsibilities

    Marketing Planning

    • Assist with the creation and execution of the annual regional marketing plan (BeNeLux)

     

    Branding / Awareness

    • Advertising; assist with advertising
    • Content; Assist with the print of new and/or updated collateral, as appropriate; Co-ordinate the localisation and production of local collateral, including electronic (PDFs, HTML etc.,) printed and CD formats; Update and maintain the Sales team’s first meeting pack
    • PR / AR; Co-ordinate the localisation and assist with the production of local PR
    • Leverage the social media tools/channels to promote Intersystems and its offerings, re-use Corporate or other local marketing assets

     

    Marketing Automation

    • Make use of our marketing automation tools to generate leads / support revenue goals
    • Pardot; create marketing campaigns which leverage marketing automation tools / Pardot for pipeline creation/lead nurturing

     

    Campaigns

    • Create, execute and monitor campaigns which help to achieve local and corporate marketing and sales goals
    • Pipeline to Partner; help to win new partner, nurture leads until handover to sales
    • Partner to Revenue; create programs and co-marketing opportunities for our partners to increase their business. Support them with all necessary communications and marketing tools and assets
    • Adapt Corporate and other local direct mail campaigns,

     

    Research

    • Assist in research projects

    Admin

    • To establish and maintain productive working relationship with the colleagues in the branch offices and international marketing teams
    • Maintain the required facts and statistics for reporting, planning and feedback
    • Monitor the work of the local marketing agencies as requested and ensure that goals are being achieved to the agreed quality standards within the agreed budgets
    • To undertake any self-development or training, appropriate to the post
    • French and Dutch languages required, fluent in English

    Qualifications

    Essential:

    • Minimum of 5 years experience in B2B Technology Marketing
    • Minimum of 2 years in similar previous role/position
    • Ability to create and implement integrated marketing campaigns
    • Experience in managing vendor relationships (printers, design agencies etc)
    • Proven track with using marketing automation tools

     

    Desirable:

    • Marketing experience in verticals such as healthcare, retail/logistics or government
    • Database technology knowledge
    • Experience with social media and web/analytical tools
    • Salesforce / Pardot (or similar CRM / marketing automation tools) experience
    • Partner / Channel marketing

     

     

    Personal Specifications:

     

    • COMMUNICATION AND INFLUENCE - Is articulate and gives clear, concise, and focused answers to questions; explains opinions and positions; uses empathy to persuade others; keeps key people informed; ability to communicate with diverse audiences; ability to facilitate
    • TEAMWORK - Ability to collaborate effectively with people of comparable talents and different strengths; handles conflict constructively; avoids being argumentative; willing to pitch in and do the mundane things that need to be done; treats people at all levels and all roles with respect
    • DECISION MAKING/JUDGEMENT - Makes considered decisions on less-than-perfect information; identifies critical factors to consider when makings decisions; prioritizes tasks and goals appropriately; assesses risks and returns effectively
    • PASSION AND DETERMINATION - Is goal-oriented and enthusiastic; is energized by challenges; has a strong work ethic and a positive, “can-do” attitude when faced with obstacles

    About InterSystems

    InterSystems is the power behind some of the world’s most important applications. With a passion for excellence and a focus on client success, InterSystems provides data management, strategic interoperability, and analytics platforms used in healthcare, financial services, government, and other industries
    Founded in 1978, InterSystems is a privately held company headquartered in Cambridge, Massachusetts (USA), with offices worldwide, and its products are used daily by millions of people in more than 80 countries. For more information, visit InterSystems.com.

    Come innovate with us

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed